Advertisers Are Warming to Short-Form Pre-Roll Ads

Posted by & filed under International Business, Management, Organizational Behavior.

Description: But many are still on the fence about many video formats

Source: eMarketer.com

Date: May 11, 2017

Link: https://www.emarketer.com/Article/Advertisers-Warming-Short-Form-Pre-Roll-Ads/1015839

Questions for discussion:

  • What does this research suggest about attitudes towards advertising formats?
  • Why do you suppose these trends exist?