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Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, lead forecaster Martin Utreras discusses Apple’s newly announced suite of products, including the revamped Apple Watch. Which of the product launches have the most potential for disrupting consumer habits and attitudes?


Date: Sep 13, 2017


Questions for discussion:

  • Summarize the highlights discussed in this podcast.
  • Do you agree with the analysis?