Posted by & filed under International Business, Management, Organizational Behavior.

Description: It’s unlikely that Lonzo Ball, the insanely hyped rookie on the Los Angeles Lakers, will ever wear Skechers.

Source: – video report

Date: Oct 20, 2017


Questions for discussion:

  • Describe the target customer Skechers is aiming at with this sort of product concept?
  • Do you think this sort of customized production process will be well received by these customers?