Description: It’s unlikely that Lonzo Ball, the insanely hyped rookie on the Los Angeles Lakers, will ever wear Skechers.
Source: CNNMoney.com – video report
Date: Oct 20, 2017
Questions for discussion:
- Describe the target customer Skechers is aiming at with this sort of product concept?
- Do you think this sort of customized production process will be well received by these customers?