Check Out Amazon Key in Action

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Amazon shows off its the new delivery option.

Source: Fortune.com – video report

Date: Oct 26, 2017

Link: http://for.tn/2i7NWvV

Questions for discussion:

  • Who is the target market for this service?
  • What promotional message is Amazon communicating to customers and how is it encoded in the video?
  • Do you think this service will be successful?