Description: Getting a first-time user to install an app isn’t easy. And getting that user to make a purchase within the app is even harder—and a lot costlier. In fact, mobile app marketing and retargeting company Liftoffanalyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via an app is $64.96.
Date: Oct 31, 2017
Questions for discussion:
- Why do you think these costs vary as much as they do?
- What strategy would you suggest to reduce costs?