Description: Honey Nut is America’s best-selling breakfast cereal, and by a comfortable margin. Roughly 151 million boxes and other containers of various sizes were sold over the past year, well ahead of the second best-selling breakfast cereal, Frosted Flakes, according to IRI, a Chicago based market research firm.
Date: Nov 11, 2017
Questions for discussion:
- What are the implications of sugar content for sales of cereals?
- How have managers dealt with health issues?
- What advice would you suggest to producers of sugary cereals?