Description: I was surprisingly taken aback by the book, Exactly What To Say. There are no stories in this book. No case studies. It’s a small book. It’s a very smart book. In a world where you might assume that anything and everything has already been written about sales, Phil Jones’ book packs a lot of wows. Smart and just the facts and tactics. No fat… all protein.
Source: Sixpixels.mirumagency.com
Date: Nov 12, 2017
Questions for discussion:
- What does Phil Jones say about communications that you believe is most important to effective managers?
- Do you think managers can train themselves to use the techniques he mentions?