Posted by & filed under International Business, Management, Organizational Behavior.

Description: The growth of the US digital video advertising industry is unmistakable: Between 2018 and 2021, it will increase by double-digit percentages annually, topping $22 billion by the end of that period.


Date: Feb 23, 2018


Questions for discussion:

  • Summarize the data and what it means for decision-makers?
  • Why do you suppose spending is growing at this rate?