US TV Ad Spending to Fall in 2018

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Digital video continues double-digit growth; OTT spend rises

Source: eMarketer.com

Date: Mar 28, 2018

Link: https://www.emarketer.com/content/us-tv-ad-spending-to-fall-in-2018?ecid=NL1001

Questions for discussion:

  • Summarize what the article says about ad spending?
  • Why is this happening?
  • How can traditional media deal with this environment?