Posted by & filed under International Business, Management, Organizational Behavior.

Description: Gibson, an iconic American guitar manufacturer, has filed for bankruptcy. The company has at least $100 million of debt, and perhaps as much as $500 million, according to paperwork filed in Delaware on Tuesday.


Date: May 01, 2018


Questions for discussion:

  • What is Gibson’s financial situation?
  • How can it restructure financially in order to emerge and rebuid its business?
  • Why do you think the company failed?
  • What would you advise management do with its brand?