Description: It’s no longer news that US consumers are ditching traditional TV in favor of over-the-top (OTT) video services like Netflix. But, according to our latest forecast, that rate is accelerating.

Source: eMarketer.com – audio report

Date: Aug 17, 2018

Link: https://www.emarketer.com/content/more-than-half-of-us-consumers-watch-subscription-ott-video-2018?ecid=NL1001

Questions for discussion:

• Why are consumers shifting away from traditional cable TV services in favor of OTT streaming?
• Do you think traditional cable firms have responded to the challenges well enough so far?
• What other strategies would you recommend to industry managers?