Posted by & filed under International Business, Management, Organizational Behavior.

Description: It’s no longer news that US consumers are ditching traditional TV in favor of over-the-top (OTT) video services like Netflix. But, according to our latest forecast, that rate is accelerating.

Source: – audio report

Date: Aug 17, 2018


Questions for discussion:

  • Why are consumers shifting away from traditional cable TV services in favor of OTT streaming?
  • Do you think traditional cable firms have responded to the challenges well enough so far?
  • What other strategies would you recommend to industry managers?