Description: It’s no longer news that US consumers are ditching traditional TV in favor of over-the-top (OTT) video services like Netflix. But, according to our latest forecast, that rate is accelerating.
Source: eMarketer.com – audio report
Date: Aug 17, 2018
Questions for discussion:
- Why are consumers shifting away from traditional cable TV services in favor of OTT streaming?
- Do you think traditional cable firms have responded to the challenges well enough so far?
- What other strategies would you recommend to industry managers?