Description: At least one key sponsor for Serena Williams has expressed support for the tennis legend after officials of the French Open banned a black, skintight bodysuit that she wore during that tournament in late May.
Date: Aug 26, 2018
Questions for discussion:
- Do you think Nike’s response was “good” for the firm, Serena Williams, and tennis?
- Do you think this sort of publicity was an effort by Nike to draw attention to the Nike brand?
- What are the social issues raised by the original controversy and those raised by Nike’s response?