Description: Canned wined is more popular among younger generations than ever. The $45 million dollar industry has taken off due to canned wine being cheaper, more casual, and easy to transport.
Source: CNBC.com – video report
Date: Aug 31, 2018
Questions for discussion:
- Explain the growth in sales of canned wine.
- Do you think the packaging helps or hurts the branding effort that traditionally presents wine as a “step up” from other canned beverages?