Description: The holiday season is approaching, and with it the holiday toy wars.
Source: Yahoo.Finance.com – video report
Date: Oct 18, 2018
Questions for discussion:
- What is the strategy Target is using for this toy buying season?
- Are they targeting kids or their parents?
- Do you think they will succeed with this seasonal approach to selling to this segment?
- Which other segments could possibly work as well in your view?