Posted by & filed under International Business, Management, Organizational Behavior.

Description:  The holiday season is approaching, and with it the holiday toy wars.

Source: – video report

Date: Oct 18, 2018


Questions for discussion:

  • What is the strategy Target is using for this toy buying season?
  • Are they targeting kids or their parents?
  • Do you think they will succeed with this seasonal approach to selling to this segment?
  • Which other segments could possibly work as well in your view?