Description: Personalization is a key part of many marketing strategies, but it remains a very difficult task for marketers to pull off effectively.

Source: eMarketer.com

Date: Oct 18, 2018

Link: https://www.emarketer.com/content/why-marketers-struggle-with-data-driven-personalization?ecid=NL1001

Questions for discussion:

• What should managers take away from this research?
• How should this information be integrated with strategic plans?