Description: That’s how much you would make if you invested the money you spent on your smartphone from the age of 18 to 78
Date: Nov 02, 2018
Questions for discussion:
- Do you think consumers understand the “cost” of owning an iPhone in these terms?
- What is the value received from ownership?
- How does iPhone ownership compare to other big ticket consumer items, like a car or vacations?
- What about small purchases like a daily coffee from Starbucks?