Posted by & filed under International Business, Management, Organizational Behavior.

Description: The podcast ad market is taking off as people increasingly tune in. But large brand advertisers still want better measurement and analytics before they really buy in.


Date: Nov 27, 2018


Questions for discussion:

  • What does the research data say about the growth in podcasting?
  • Why do you think this medium is growing in popularity?
  • Which advertisers should be most interested?