Posted by & filed under International Business, Management, Organizational Behavior.

Description: These startups are capitalizing on consumer anxiety about climate change to market reusable straws, food wrap, and storage bags. Can they compete with plastic industry giants?


Date: Jan 16, 2019


Questions for discussion:

  • How are startups challenging the giant consumer products companies in this arena?
  • Why is this a particularly good environment for startups to enter?
  • What would you advise management of all companies as the transition to more ecological products continues to expand?