Posted by & filed under International Business, Management, Organizational Behavior.

Description: By now you have probably heard of influencers, that group of internet-famous people who have more than a million social media followers and can make big money by plugging various brands. And you may have even heard of microinfluencers, who do the same thing for a still sizable but somewhat smaller social media audience — from the tens to low hundreds of thousands. Now get ready for the nanoinfluencers.


Date: Nov 11, 2018


Questions for discussion:

  • What are nanoinfluencers and why do you think they are growing in popularity with marketers?
  • Which sorts of products or services would benefit the most with nanoinfluencers?