Posted by & filed under International Business, Management, Organizational Behavior.

Description:  Walgreens is using cameras, eye tracking, and motion sensors to show you real-time ads meant to influence which ice cream you buy.


Date: Feb 06, 2019


Questions for discussion:

  • How is technology gathering consumer information and thereby boosting marketing effort?
  • Do you think consumers will reject efforts to collect information in this way?
  • What are the ethical and social ramifications for society?