Description: Because of in-app ad spend’s recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018.
Date: Feb 25, 2019
Questions for discussion:
- Summarize the key points in the research data.
- How should managers deal with these issues they face?