Description: When it comes to shopping, social media seems to have somewhat limited influence on parents’ purchasing behavior—but they’ll use it (and other online resources) for researching.
Source: eMarketer.com
Date: Apr 03, 2019
Link: https://www.emarketer.com/content/social-recommendations-influence-one-in-three-mothers-to-buy
Questions for discussion:
- What does the report say about the influence of social media on parental behavior?
- What should strategic planning managers do with this information?