Posted by & filed under International Business, Management, Organizational Behavior.

Description: More than 72 million people in the US will listen to Pandora on a monthly basis in 2019, according to our latest forecast. That’s 35.4% of digital audio listeners in the country.


Date: Apr 23, 2019


Questions for discussion:

  • How are listening behaviors changing?
  • What does “co-listening factor” mean?
  • How should management of firms like Pandora strategize in order to grow market share?