Description: More than 72 million people in the US will listen to Pandora on a monthly basis in 2019, according to our latest forecast. That’s 35.4% of digital audio listeners in the country.
Date: Apr 23, 2019
Questions for discussion:
- How are listening behaviors changing?
- What does “co-listening factor” mean?
- How should management of firms like Pandora strategize in order to grow market share?