Description: Three of the most common key performance indicators (KPIs) for email are still open rate, clickthrough rate and click-to-open rate. But figures from email service and marketing technology providers show variations in those KPIs in North America depending on a variety of factors, including geography, industry, seasonality and the types of email messages being sent.
Date: Jan 02, 2020
Questions for discussion:
- How should management be looking at the metrics traditionally used to measure performance?
- Do you agree?
- What else should they consider?