Description: Three of the most common key performance indicators (KPIs) for email are still open rate, clickthrough rate and click-to-open rate. But figures from email service and marketing technology providers show variations in those KPIs in North America depending on a variety of factors, including geography, industry, seasonality and the types of email messages being sent.

Source: eMarketer.com

Date: Jan 02, 2020

Link: https://www.emarketer.com/content/should-you-still-be-using-email-benchmarks?ecid=NL1009

Questions for discussion:

• How should management be looking at the metrics traditionally used to measure performance?
• Do you agree?
• What else should they consider?