Description: Walmart (WMT) is exiting the e-cigarette category completely as a rash of mysterious deaths linked to vaping draws intense scrutiny. Source: Finance.Yahoo.com – video report Date: Sep 20, 2019 Link: https://finance.yahoo.com/news/walmart-to-exit-e-cigarette-category-as-pressure-mounts-on-vaping-170930026.html Questions for discussion: What are the financial implications for Walmart’s decision? Do you think management is trying to get ahead of a government… Read more »
Posts Categorized: Communication
Description: When it comes to Donald Trump’s China policy, there is, as journalist Thomas Friedman puts it, a “method to his madness” but also “madness to his method.” … So what would a more sane U.S. policy look like? Source: Fortune.com Date: Sep 18, 2019 Link: https://fortune.com/2019/09/18/us-china-strategy-ceo-daily/ Questions for discussion: Summarize the recommendations. Do you think… Read more »
Description: President Donald Trump and Massachusetts Democratic Senator Elizabeth Warren don’t agree on much — but both have condemned Facebook (FB) for how it polices posts and ads on its site. So have concerned parents, human rights advocates, United Nations investigators, and U.S. House Speaker Nancy Pelosi. Source: Finance.Yahoo.com – video report Date: Sep 12, 2019 Link: https://finance.yahoo.com/news/facebook-content-police-exclusive-183828346.html Questions… Read more »
Description: Apple puts a lot of work into explaining the new iPhone 11 in as few words as possible. Source: INC.com Date: Sep 12, 2019 Link: https://www.inc.com/carmine-gallo/tim-cook-used-a-specific-communication-strategy-in-apples-iphone-keynote-heres-why-every-public-speaker-should-too.html?cid=hmside2 Questions for discussion: Summarize what the report says about how best to communicate. Do you think it makes sense? Explain.
Description: Advancements in machine translation technology are helping consumers, gamers and small businesses Source: MarketWatch.com Date: Sep 12, 2019 Link: https://www.marketwatch.com/story/translation-technology-promises-to-break-down-the-language-barriers-of-international-commerce-2019-09-12?mod=mw_theo_homepage Questions for discussion: Why is this technology so significant for businesses all around the world? What are the concerns management should be wary of?
Description: US digital buyers that were surveyed considered static banner ads (16%), sponsored posts in social media feeds (14%) and sponsored search results (12%) to be the most useful digital ad formats. Overall, however, almost 58% of digital buyers said they didn’t think any digital ads were useful to them. Source: eMarketer.com Date: Sep 11,… Read more »
Description: New York (CNN Business)In some ways, Walmart’s announcement Tuesday that it will stop selling some guns and ammunition — and ask customers not to openly carry guns in its stores — is just another step in a years-long process of reevaluating its relationship with firearms. Source: CNN.com – video report Date: Sep 05, 2019 Link: https://www.cnn.com/2019/09/04/business/walmart-gun-policy-reactions/index.html Questions… Read more »
Description: Nordstrom Inc. is trying an unusual approach to get busy New York City shoppers in its doors: Letting them return merchandise they bought online—from other retailers. Source: Fortune.com Date: Sep 06, 2019 Link: https://fortune.com/2019/09/06/nordstrom-tests-accepting-online-returns-from-rivals-such-as-macys/ Questions for discussion: Is this a good idea? What is the benefit to customers and to Nordstrom? Would an “any-brand”… Read more »
Description: eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the wave of contentious subway ads: What’s allowed? What isn’t? Why have startups become obsessed with marketing on public transit? They also talk about YouTube’s latest FTC fine, a new partnership between TikTok and the National Football League and more. Source: eMarketer.com – podcast Date:… Read more »
Description: A retired Manitoba farmer is hoping to lead a class action lawsuit against the company that owns Monsanto, alleging he developed cancer after using Roundup on his yard and field to get rid of weeds. Source: CBC.ca Date: Aug 29, 2019 Link: https://www.cbc.ca/news/canada/manitoba/manitoba-farmer-proposed-class-action-lawsuit-monsanto-1.5269936 Questions for discussion: What are the legal, ethical, and social issues… Read more »