Why it was inevitable that Bombardier’s shot at the sky brought the Canadian giant down

Posted by & filed under Decision Making, International Business, Leadership, Management, Strategy.

Description: Fatally, the plane maker failed to foresee the reaction of the global aerospace duopoly

Source: FinancialPost.com

Date: Feb 26, 2020

Link: https://business.financialpost.com/financial-times/why-it-was-inevitable-that-bombardiers-shot-at-the-sky-brought-the-canadian-giant-down

Questions for discussion:

  • What does the article say about the competitive nature of this industry and managerial strategies by Bombardier over the years?
  • Was there an alternative strategy that could have succeeded?
  • Is there a parallel with the North American auto industry here?