Description: For a limited time only, Happy Meals aren’t just for kids. McDonald’s teamed up with the fashion streetwear brand Cactus Plant Flea Market to release an adult meal box, complete with a classic character toy. Source: NPR.org Date: Sep 29, 2022 Link: https://www.npr.org/2022/09/29/1125809528/mcdonalds-adult-happy-meals-october Questions for discussion: What do you think about this promotional effort?… Read more »
Posts Categorized: Strategy
How one of America’s last piano manufacturers stays alive
Description: Piano-building was once one of the country’s largest industries. Today, only two companies remain in business. Source: TheHustle.co Date: Sep 29, 2022 Link: https://link.thehustle.co/view/61200bfe5acd1b72de2e7829hcmwm.d74a/f28d4c31 Questions for discussion: Summarize the history of the industry. How has the customer changed over time? Who are the competitors today? Is there a way to rejuvenate the industry? What… Read more »
5 Sure-Fire Member Retention Strategies for Your Organization
Description: It is typically 7 to 10 times cheaper to retain a member than it is to acquire a new one. So, if you want to grab these individuals before they go and hold on to the valued members of your organization, use these five sure-fire member retention strategies. Source: Rasa.io Date: Sep 15, 2022 Link:… Read more »
The Rise of Non-Alcoholic Beers
Description: “While there used to be stigmas attached to not drinking, that has really changed dramatically in the last 4 or 5 years.” How did the the non-alcoholic beer market go from flavorless to a market forecast to reach $23+ billion in 2025? Rosalie e’Silva and Kate Krader explain. (Source: Bloomberg) Source: Bloomberg.co – video… Read more »
Business Owners Make a Strong Case for Responding to Online Reviews
Description: In this episode, hear from several business owners about how they use online reviews to strengthen their business practices, boost morale, and encourage customers to return again and again. Source: Entrepreneur.com Date: Sep 16, 2022 Link: https://www.entrepreneur.com/growing-a-business/business-owners-make-a-strong-case-for-responding-to-online/435523 Questions for discussion: With respect to responsiveness to online reviews and communications, what is the advice to… Read more »
How LinkedIn Became a Place to Overshare
Description: “This isn’t Facebook,” users complain. But others are finding it a valuable place to talk about much more than work. Source: NYTimes.com Date: Sep 16, 2022 Link: https://www.nytimes.com/2022/09/16/business/linkedin-overshare.html Questions for discussion: How has LinkedIn changed? Why do you think this has happened? Has this change made LinkedIn better or worse as a medium for… Read more »
Indigo’s new CEO Peter Ruis hopes to make retailer ‘bigger and bolder’
Description: Promotion ushers in a new era for Canada’s largest book store Source: FinancialPost.com Date: Sep 09, 2022 Link: https://financialpost.com/news/retail-marketing/indigos-new-ceo-peter-ruis-hopes-to-make-retailer-bigger-and-bolder Questions for discussion: Based on information in this article, what makes Peter Ruis a good choice for this managerial position, in your opinion? What advice would you pass along to him that would help Indigo?… Read more »
Fred Franzia, creator of ‘Two Buck Chuck’ and champion of affordable wine, has died
Description: Fred Franzia, the man behind the famous “Two Buck Chuck,” died on Tuesday at age 79. Source: NPR.org Date: Sep 15, 2022 Link: https://www.npr.org/2022/09/15/1123070279/fred-franzia-two-buck-chuck-wine-bronco-dies Questions for discussion: What does the article say about the marketing of wine and consumer perception of price, in particular? Do you think $2 wine could sell as well in… Read more »
Peloton co-founders John Foley and Hisao Kushi are leaving the company in a broad executive shakeup
Description: Peloton on Monday announced the resignations of two of the company’s founders and another top executive, marking the end of an era for the struggling fitness-equipment company as CEO Barry McCarthy dramatically reshapes the business. Source: CNBC.com – video report Date: Sep 13, 2022 Link: https://www.cnbc.com/2022/09/12/peloton-co-founders-john-foley-hisao-kushi-are-leaving-company.html Questions for discussion: What has happened at the firm… Read more »
Paging Dr. Retail: Walmart, CVS Expand Healthcare Reach
Description: Retail’s hunger for healthcare isn’t slowing down: Walmart is teaming up with UnitedHealth Group in a 10-year deal aimed at seniors and other Medicare beneficiaries. The news comes hours after CVS announced an $8 billion acquisition of Signify Health, a home-health giant. And it’s about a month after Amazon’s $4 billion purchase of OneMedical…. Read more »
