Posted by & filed under Control, Decision Making, International Business, Management, Strategy.

Description: A red-hot trend in the car industry is for new entrants such as Fisker Inc. to hand over the complicated and capital-intensive work of engineering and building vehicles to a contract manufacturer. Increasingly, cars are judged on their software and electronics so why bother wasting time and money on metal bashing?

Source: BNNBloomberg.com – video report

Date: Jan 05, 2021

Link: https://www.bnnbloomberg.ca/a-us-21-billion-wager-on-a-canadian-company-that-could-build-the-apple-car-1.1543863

Questions for discussion:

  • Why does this manufacturing arrangement make sense for Apple?
  • Can this be a model for other management operations, in your opinion?