Description: A red-hot trend in the car industry is for new entrants such as Fisker Inc. to hand over the complicated and capital-intensive work of engineering and building vehicles to a contract manufacturer. Increasingly, cars are judged on their software and electronics so why bother wasting time and money on metal bashing?
Source: BNNBloomberg.com – video report
Date: Jan 05, 2021
Questions for discussion:
- Why does this manufacturing arrangement make sense for Apple?
- Can this be a model for other management operations, in your opinion?