Description: Coca-Cola announced Monday it has bought full control of sports drink maker Bodyarmor for $5.6 billion, making it the company’s largest brand acquisition to date.
Source: CNBC.com – video report
Date: Nov 01, 2021
Questions for discussion:
- Why is Coca Cola buying this company?
- How does it fit with plans for greater growth and diversification of brands and products?
- Do you think this acquisition will cannibalize other brands owned by the company?