Facebook Users Interact with Brand Content Over Ads

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Description: Facebook is now a public company, and its revenue and advertising plans are under significant scrutiny. However, users are more likely to interact with branded content on the site, not advertising, which may be an obstacle for the social network down the road. Source: eMarketer.com Date: June 01, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009089&ecid=a6506033675d47f881651943c21c5ed4 Questions for Discussions:… Read more »

On Facebook, ‘Likes’ Become Ads

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Description: On Valentine’s Day, Nick Bergus came across a link to an odd product on Amazon.com: a 55-gallon barrel of … personal lubricant. Source: NYTimes.com Date: May 31, 2012 Link: http://www.nytimes.com/2012/06/01/technology/so-much-for-sharing-his-like.html?_r=1&hp Questions for Discussions: Explain how “sponsored stories” work. Why are they more effective than regular advertisements? Do you think this strategy is unethical in… Read more »

J.C. Penney buckles under pressure

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Description:  Commentary: Discounts are back in style Source: Marketwatch.com Date: May 30, 2012 Link:  http://www.marketwatch.com/story/jc-penney-buckles-under-pressure-2012-05-30?siteid=nwtwk  Questions for Discussions: Why did this pricing strategy fail to please customers? What does this report say about the transferability of managers from one business to another? How are Apple and JC Penny different and the same?

Why China can’t let Europe slip

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Description: China has been investing heavily in European debt and opening its markets to retailers in order to diversify its risk. Source: CNNMoney.com – video report Date: May 24, 2012 Link: http://money.cnn.com/video/news/2012/05/24/n-china-europe-worries.cnnmoney/ Questions for Discussions: Why is Hugo Boss opening more stores in China? Does this strategy make good sense to you? What does this… Read more »

Building a Business on Helping Companies Hire Smarter

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Description:  ClearFit founder Ben Baldwin always knew he wanted to be an entrepreneur, although he wasn’t always sure that this attitude was a good thing. “I’ve never really fit into the way other people think/act and I have a real problem with authority,” Baldwin said in interview. “I kinda thought that I was screwed professionally,… Read more »

The agony of Japan Inc.

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Description: Companies like Apple, IBM and Microsoft once stood in the shadow of much larger and more powerful Japanese electronics giants. Those days are long gone — and, lately, it looks like they may never come back. Source: Fortune.com Date: May 25, 2012 Link: http://tech.fortune.cnn.com/2012/05/25/japan-inc/?iid=SF_F_River Questions for Discussions: Summarize the strategic arguments presented by the… Read more »

Zuckerberg’s right-hand woman

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Description: Facebook COO Sheryl Sandberg is the power behind the company’s explosive growth and ad business. Source: CNNMoney.com – video report Date: May 18, 2012 Link: http://money.cnn.com/video/technology/2012/05/17/t-ts-sandberg-facebook.cnnmoney/ Questions for Discussions: Who is Sheryl Sandberg? Do you think the “character” of Facebook reflects a female view to communications? Do you think she has the momentum to… Read more »

Fishing Industry Aids Iceland’s Recovery

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Description: Three years after a spectacular financial collapse, Iceland is coming back, largely on the strength of its strong exports. Video and reporting by Charles Forelle from the island of Vestmannaeyjar. Source: Marketwatch.com – video report Date: May 18, 2012 Link: http://www.marketwatch.com/video/asset/fishing-industry-aids-iceland-recovery/E1ED2AC5-D98B-4760-844E-67F8BA64A136 Questions for Discussion: What does this report have to say about economic recovery… Read more »

Why Warren Buffett Really Likes Newspapers

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Description: When Warren Buffett announced that his company, Berkshire Hathaway, was buying 63 newspapers from Media General on May 17, he issued a soaring statement about his belief in a beaten-down industry. Source: Busineweek.com Date: May 17, 2012 Link: http://www.businessweek.com/articles/2012-05-17/why-warren-buffett-really-likes-newspapers Questions for Discussions: Do you think this is a wise investment? Did he get a… Read more »