Description: Nordstrom Inc. is trying an unusual approach to get busy New York City shoppers in its doors: Letting them return merchandise they bought online—from other retailers.
Source: Fortune.com
Date: Sep 06, 2019
Link: https://fortune.com/2019/09/06/nordstrom-tests-accepting-online-returns-from-rivals-such-as-macys/
Questions for discussion:
- Is this a good idea?
- What is the benefit to customers and to Nordstrom?
- Would an “any-brand” return storefront make sense today?