Here’s What the First Female Network President Has to Say About Gender Barriers

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Description: Kay Koplovitz founded USA Networks in 1977. Source: Fortune.com – video report Date: Apr 29, 2016 Link: http://for.tn/1SNITMO Questions for Discussions: What does Kay Koplovitz say about her career and corporate experiences? Do you think the business world has changed “enough” since she began her career? Why do you think gender is an “issue”… Read more »

This Company Wants to Be the Disney of Lifestyle Brands

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Description: But don’t expect any cruises Source: Fortune.com – video report Date: Apr 28, 2016 Link: http://for.tn/1rkP55V Questions for discussion: What lessons about management, entrepreneurship, and leadership does Jason Wachob of Mindbodygreen share in this interview? Review the website http://www.mindbodygreen.com and compare how this business model is different that others in this field.

Only one woman was named CEO of a major company in North America in 2015

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Description: Just four percent of S&P 500 CEOs are women. Only 19 percent of those companies’ board members are women. Source: WashingtonPost.com Date: Apr 21, 2016 Link: https://www.washingtonpost.com/news/on-leadership/wp/2016/04/21/only-one-woman-was-named-ceo-of-a-major-company-in-north-america-in-2015/ Questions for discussion: What does the report say about the success of women executives? What is your interpretation of the statistics?

By its bootstraps: How Netflix uses content to market content

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Description: Netflix is lavishing attention on the promotion of its exclusive properties using content marketing — unique material designed to stimulate buzz around such hit fare as House of Cards and Orange is the New Black. Source: NationalPost.com Date: Apr 22, 2016 Link: http://business.financialpost.com/news/retail-marketing/by-its-bootstraps-how-netflix-uses-content-to-market-content Questions for Discussions: What is content marketing? Why do you think… Read more »