Posted by & filed under Communication, Control, International Business, Leadership, Management, Strategy.

Description: Forever 21 Canada plans to begin liquidating its stores next week, pending court approval, and complete the process by November 30, according to documents filed with the Ontario Superior Court of Justice.

Source: BNNBloomberg.com

Date: Oct 04, 2019

Link: https://www.bnnbloomberg.ca/forever-21-canada-aims-to-start-liquidation-next-week-1.1326667

Questions for discussion:

  • What are the reasons for the failure, according to the article?
  • What strategies could management have adopted that might have saved the brand?