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Description: Pharmacy is a roughly $400 billion business in the United States, yet only recently have entrepreneurs begun tackling the market. In 2013, two young founders launched PillPack, a retail pharmacy startup that was acquired by Amazon last year for around $750 million. Other newcomers followed, including New York City’s Capsule, which grabbed $270 million in funding to do same-day prescription delivery refilled via text.

Source: Forbes.com

Date: Nov 01, 2019

Link: https://www.forbes.com/sites/amyfeldman/2019/11/01/next-billion-dollar-startups-truepills-dose-of-digital-disruption-to-the-400-billion-pharmacy-industry/#3eee894155c7

Questions for discussion:

  • How is this industry being disrupted?
  • How can traditional retailers strategically respond?