How to Establish Marketing Authority in a Niche Industry

Posted by & filed under Communication, Control, Decision Making, Leadership, Management, Strategy.

Description: You’ve got to stay focused on a single market until you prove loyalty and expertise.

Source: Entrepreneur.com

Date: Apr 08, 2020

Link: https://www.entrepreneur.com/article/348002?utm_source=newsletter&utm_medium=email

Questions for discussion:

  • What does the article say about focusing resources and building out from your niche?
  • Do you have any objections to the advice presented?
  • Do you think the advice applies more generally to any start-up?