How the Blenders Eyewear founder turned a $2,000 loan into a $90 million business in 7 years

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Description: The reaction to his cheap shades made Fisher realize there was an untapped market for stylish sunglasses that weren’t as expensive as name-brands, which he could cash in on.

Source: CNBC.com

Date: Jan 16, 2021

Link: https://www.cnbc.com/2021/01/16/how-founder-made-blenders-a-90-million-dollar-business.html

Questions for discussion:

  • Summarize the steps taken to establish this brand.
  • What lessons are there here for low-budget entrepreneurial start-ups?
  • What other products do you think can be handled in a similar way?
  • Sketch out a simple business plan for that product.