Description: The reaction to his cheap shades made Fisher realize there was an untapped market for stylish sunglasses that weren’t as expensive as name-brands, which he could cash in on.
Date: Jan 16, 2021
Questions for discussion:
- Summarize the steps taken to establish this brand.
- What lessons are there here for low-budget entrepreneurial start-ups?
- What other products do you think can be handled in a similar way?
- Sketch out a simple business plan for that product.