Description: The reaction to his cheap shades made Fisher realize there was an untapped market for stylish sunglasses that weren’t as expensive as name-brands, which he could cash in on.
Source: CNBC.com
Date: Jan 16, 2021
Link: https://www.cnbc.com/2021/01/16/how-founder-made-blenders-a-90-million-dollar-business.html
Questions for discussion:
- Summarize the steps taken to establish this brand.
- What lessons are there here for low-budget entrepreneurial start-ups?
- What other products do you think can be handled in a similar way?
- Sketch out a simple business plan for that product.