Posted by & filed under Communication, Decision Making, Ethics & Social Responsibility, International Business, Leadership, Management, Strategy.

Description: The reaction to his cheap shades made Fisher realize there was an untapped market for stylish sunglasses that weren’t as expensive as name-brands, which he could cash in on.


Date: Jan 16, 2021


Questions for discussion:

  • Summarize the steps taken to establish this brand.
  • What lessons are there here for low-budget entrepreneurial start-ups?
  • What other products do you think can be handled in a similar way?
  • Sketch out a simple business plan for that product.