Description: Four percent of iOS14 users are opting in to let apps track them. Compared to a few months ago (in a pre-iOS14 world), these numbers can feel staggering. As marketers, we feel these numbers as we look at our paid marketing strategies and wonder…is it all over?
Date: Oct 05, 2021
Questions for discussion:
- What does the article say about FB advertising and user behavior?
- Do you agree with this interpretation and view toward the future?