Posted by & filed under Communication, Ethics & Social Responsibility, International Business, Management, Strategy.

Description: Four percent of iOS14 users are opting in to let apps track them. Compared to a few months ago (in a pre-iOS14 world), these numbers can feel staggering. As marketers, we feel these numbers as we look at our paid marketing strategies and wonder…is it all over?

Source: DigitalMarketer.com

Date: Oct 05, 2021

Link: https://www.digitalmarketer.com/blog/facebook-advertising-going-to-die/?utm_medium=email&utm_source=rasa_io&PostID=38987241&MessageRunDetailID=6614951794

Questions for discussion:

  • What does the article say about FB advertising and user behavior?
  • Do you agree with this interpretation and view toward the future?