Posted by & filed under Communication, Ethics & Social Responsibility, International Business, Management, Strategy.

Description: Four percent of iOS14 users are opting in to let apps track them. Compared to a few months ago (in a pre-iOS14 world), these numbers can feel staggering. As marketers, we feel these numbers as we look at our paid marketing strategies and wonder…is it all over?


Date: Oct 05, 2021


Questions for discussion:

  • What does the article say about FB advertising and user behavior?
  • Do you agree with this interpretation and view toward the future?