Description: Joe Jimenez explains how leading with purpose drives his company. Source: Fortune.com – video report Date: Sep 01, 2016 Link: http://for.tn/2bLKwtW Questions for Discussions: What is the company “purpose”, according to Joe Jimenez? Do you think the example given will resonate with employees, as suggested by Joe Jimenez?
Posts By: Brahm Canzer
Technology is replacing jobs. Are you ready?
Description: WorkingNation highlights the trend of technology and globalization replacing jobs in diverse industries across the United States. Source: CNNMoney.com – video report Date: Sep 01, 2016 Link: http://money.cnn.com/video/news/economy/2016/09/01/technology-replacing-jobs-working-nation.cnnmoney/ Questions for Discussions: What does the report say about technology in the workplace? What advice is there for young workers?
Here’s a Look at Tim Cook’s 5 Years at the Helm of Apple
Description: And how they compare to the previous five under Steve Jobs Source: Fortune.com – video report Date: Aug 25, 2016 Link: http://for.tn/2bw7FUa Questions for Discussions: What does the report say about Tim Cook? Do you think Apple management can repeat the growth performance created under Steve Jobs?
Measuring Video Ad Effectiveness Across Platforms
Description: Ad buyers have a wealth of digital video platforms from which to choose Source: eMarketer.com Date: Aug 30, 2016 Link: https://www.emarketer.com/Article/Measuring-Video-Ad-Effectiveness-Across-Platforms/1014409#sthash.3tRdxsLR.dpuf Questions for discussion: What does the report tell online marketers about advertising effectiveness? Why do you think people respond online as they do? Do you think this is true for all categories of… Read more »
Mylan’s EpiPen caught the full force of drug price outrage because it was the perfect target, not because it was the only one
Description: After the hit taken by Mylan Inc. last week for its sixfold increase in the price of the lifesaving EpiPen, Umer Raffat, an analyst at Evercore ISI, has been receiving a certain request: Investors want to know which companies are making similar moves. Source: MarketWatch.com Date: Sep 02, 2016 Link: http://www.marketwatch.com/story/mylans-epipen-caught-the-full-force-of-drug-price-outrage-because-it-was-the-perfect-target-not-because-it-was-the-only-one-2016-08-31?siteid=nwtwk Questions for Discussions: What… Read more »
Life-saving drugs are getting more expensive
Description: The price of prescription drugs keeps rising, sparking consumer and political outrage. Source: CNNMoney.com – video report Date: Aug 26, 2016 Link: http://money.cnn.com/video/news/2016/08/26/drug-prices-rising.cnnmoney/ Questions for discussion: Why were these drug makers able to raise prices so easily in the first place? Do you think these practices are unethical? How should prices be set?
Is this a movie or a theater? It’s both
Description: London’s Secret Cinema mixes film and theater in their shows. And the audience doesn’t just watch, they get to play a role too. Source: CNNMoney.com – video report Date: Aug 25, 2016 Link: http://money.cnn.com/video/technology/2016/08/25/london-secret-cinema.cnnmoney/ Questions for Discussions: Why do you think this entertainment is drawing an audience? Who do you think is the likely… Read more »
B2B Executives Use Marketing Analytics to Boost the Bottom Line
Description: Marketers recognize more internal efficiency and gains in sales due to implementation Source: eMarketer.com Date: Aug 27, 2016 Link: https://www.emarketer.com/Article/B2B-Executives-Use-Marketing-Analytics-Boost-Bottom-Line/1014376#sthash.L27WshxQ.dpuf Questions for Discussions: What does this report say to managers? Why have the results been so positive, according to the research?
Here’s a Look at Tim Cook’s 5 Years at the Helm of Apple
Description: And how they compare to the previous five under Steve Jobs Source: Fortune.com – video report Date: Aug 25, 2016 Link: http://for.tn/2bw7FUa Questions for Discussions: What does the report say about Tim Cook? Do you think Apple management can repeat the growth performance created under Steve Jobs?
Pokémon Go is Stalling Out, Probably Because There’s Not Much Game There
Description: Engagement and Active Users Down Substantially From Peak Source: Fortune.com Date: Aug 18, 2016 Link: http://for.tn/2bGBEIZ?xid=for_em_sh Questions for Discussions: Do you think the public interest is fading? Why do you think it is losing strength now?
