Description: Stanford University president John Hennessy says there may be a tech bubble going on right now, but not a “catastrophic” one. Source: CNNMoney.com – video report Date: June 07, 2012 Link: http://money.cnn.com/video/technology/2012/06/06/ctd_stanford_president.fortune/ Questions for Discussions: What role does Stanford University play as an incubator of new technologies? Why does the arrangement work so well?… Read more »
Monthly Archives: June 2012
Behind the World’s Most Comfortable Thong
Description: Hanky Panky CEO Lida Orzek talks with Bloomberg’s Stephanie Ruhle about the prospects for the company of which 90 percent of the customers are based in the U.S. (Source: Bloomberg) Source: Bloomberg.com – video report Date: June 06, 2012 Link: http://bloom.bg/L3aXso Questions for Discussion: Explain how this American apparel manufacturer has been able to maintain… Read more »
Companies Use Social to Track and Follow Up on Brand Mentions
Description: B2B companies lag behind their B2C counterparts when it comes to using social media to track what customers are saying about their brands and following up on that feedback. Source: eMarketer.com Date: June 08, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009104&ecid=a6506033675d47f881651943c21c5ed4 Questions for Discussions: What does the article say about firms using social media to track their brands?… Read more »
Disney Will Ban Junk-Food Ads on Kids Programs by 2015
Description: Walt Disney Co. (DIS), aiming to combat childhood obesity by banning junk-food ads, will require that food and beverage advertising to kids on its TV networks and radio stations meet new nutritional standards by 2015. Source: Bloomberg.com Date: June 05, 2012 Link: http://www.bloomberg.com/news/2012-06-05/disney-to-impose-new-rules-on-junk-food-ads-on-kid-s-shows-1-.html Questions for Discussions: What are the pros and cons of this… Read more »
New Business: Six Pixels of Separation: Personal cost of social media is the subject of debate
Description: Has the Internet turned into a wasteland of hollow ideas and groupthink? Is it possible that in a day and age where any individual can have an idea and publish it in text, images, audio and video for the world to see – instantly and for free – that the true value of critical… Read more »
Why Mellody Hobson is on Groupon’s board
Description: Mellody Hobson of Ariel Investments talks about her involvement on boards of Groupon, Starbucks and Estee Lauder. Source: CNNMoney.com – video report Date: June 01, 2012 Link: http://money.cnn.com/video/news/2012/05/29/f-mellody-hobson.fortune/ Questions for Discussions: What did you learn about the decision-making activities of board members, as described by Mellody Hobson? How do these boards benefit from her… Read more »
Your Boss Is Snooping On Your E-mail
Description: Bloomberg’s Gigi Stone takes a look at recent studies on digital etiquette and the dangers that come along with email and social media. (Source: Bloomberg) Source: Bloomberg.com – video report Date: June 01, 2012 Link: http://bloom.bg/LPeh8S Questions for Discussion: Summarize the latest concerns about online communication etiquette? How should employees and managers deal with… Read more »
Apple’s Cook says focus remains on products
Description: CEO does not see himself as replacement for Steve Jobs Source: Marketwatch.com Date: May 30, 2012 Link: http://www.marketwatch.com/story/apples-cook-says-focus-remains-on-products-2012-05-30?siteid=nwtwk Questions for Discussions: What did you learn about the management style of Apple’s new CEO? How do you think this style will affect the performance of the company? Is he a better sort of manager for… Read more »
Facebook Users Interact with Brand Content Over Ads
Description: Facebook is now a public company, and its revenue and advertising plans are under significant scrutiny. However, users are more likely to interact with branded content on the site, not advertising, which may be an obstacle for the social network down the road. Source: eMarketer.com Date: June 01, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009089&ecid=a6506033675d47f881651943c21c5ed4 Questions for Discussions:… Read more »
On Facebook, ‘Likes’ Become Ads
Description: On Valentine’s Day, Nick Bergus came across a link to an odd product on Amazon.com: a 55-gallon barrel of … personal lubricant. Source: NYTimes.com Date: May 31, 2012 Link: http://www.nytimes.com/2012/06/01/technology/so-much-for-sharing-his-like.html?_r=1&hp Questions for Discussions: Explain how “sponsored stories” work. Why are they more effective than regular advertisements? Do you think this strategy is unethical in… Read more »
