Description: In its quest to slake the world’s thirst, Coca-Cola is intent on making milk a billion-dollar brand. But not just any kind of milk. Coke has joined forces with a dairy cooperative to create Fairlife, which produces a filtered, high-protein, low-sugar, lactose-free designer milk also called Fairlife. Source: Bloomberg.com Date: Mar 17, 2016 Link:… Read more »
Posts By: Brahm Canzer
Here’s How Companies Can Leverage Cost-Cutting Times
Description: Author Adam Grant explains. Source: Fortune.com – video report Date: Mar 11, 2016 Link: http://for.tn/1pdmUER Questions for Discussions: What does Adam Grant say about taking advantage of cost-cutting environments? Why does play “offence” work?
Here’s How to Foster Originality Within a Big Company
Description: It’s not all about cultural fit. Source: Fortune.com – video report Date: Mar 11, 2016 Link: http://for.tn/1UYVdMm Questions for discussion: What does Adam Grand say about the culture of start-ups? Why and how does this culture change as the number of employees grows? How can organizations control their culture?
The Epic Story of Dropbox’s Exodus From the Amazon Cloud Empire
Description: IF YOU’RE ONE of 500 million people who use Dropbox, it’s just a folder on your computer desktop that lets you easily store files on the Internet, send them to others, and synchronize them across your laptop, phone, and tablet. Source: Wired.com – video report Date: Mar 14, 2016 Link: http://www.wired.com/2016/03/epic-story-dropboxs-exodus-amazon-cloud-empire/ Questions for discussion:… Read more »
How Marketers Are Dealing with the Growth of Tech
Description: Spending on data-driven marketing and advertising continues to grow worldwide Source: eMarketer.com Date: Mar 18, 2016 Link: http://www.emarketer.com/Article/How-Marketers-Dealing-with-Growth-of-Tech/1013715#sthash.WOwuYyOT.dpuf Questions for discussion: What does the research say about orientation toward digital advertising? What does this suggest about possible future marketing strategies?
How Snapchat Built A Business By Confusing Olds
Description: On a Wednesday in early February, Khaled Khaled, a 40-year-old record producer from Miami, stepped into the garden of his temporary residence at the Beverly Hills Hotel in Los Angeles. Source: Bloomberg.com Date: Mar 16, 2016 Link: http://www.bloomberg.com/features/2016-how-snapchat-built-a-business/ Questions for Discussions: How is Snapchat different from other social media? Do you think it is a… Read more »
Volkswagen Could Have an Even Tougher Time Repairing its Image
Description: Now that the U.S. CEO stepped down Source: Fortune.com – video report Date: Mar 13, 2016 Link: http://for.tn/1U79FCC Questions for discussion: What does the report say about VW’s management culture and how it may have contributed to its problems? Do you think VW can come back?
This Is What It’s Like to Be a First-Time Female CEO
Description: In a male-dominated field Source: Fortune.com – video report Date: Mar 11, 2016 Link: http://for.tn/1Rcw1My Questions for Discussions: Are you surprised by any of the answers to questions posed in this interview? What impresses you most about Debbie Sterling’s character? What does she have to say about the need for managers to be creative?
Facebook’s Masquerade Acquisition Is Going to Be a Hit
Description: According to Fortune’s Shawn Tully and Anne VanderMey Source: Fortune.com – video report Date: Mar 11, 2016 Link: http://for.tn/1UlGzOw Questions for discussion: Do you agree with the evaluations presented by the panel? What value does Facebook gain by having Mark Zukerberg in the promotion/demo?
Poor Ad Targeting Rankles Across Generations
Description: Millennials, Gen Xers and baby boomers all feel left out of targeted campaigns Source: eMarketer.com Date: Mar 11, 2016 Link: http://www.emarketer.com/Article/Poor-Ad-Targeting-Rankles-Across-Generations/1013692#sthash.p65IaPNN.dpuf Questions for discussion: What does the research say to marketing managers? What would you suggest for an online campaign for Lululemon aimed at men?
