Description: The old adage suggests you can’t teach an old dog new tricks, but a growing number of companies are discovering the hard way that they’ll have to learn some in order to attract and retain the next generation of employees. Source: BNN.ca Date: Mar 11, 2016 Link: http://www.bnn.ca/News/2016/3/11/Employers-looking-for-new-strategies-to-recruit-millennials-.aspx Questions for Discussions: What does this… Read more »

Description: Unhappy with your salary? You’re not alone. Only 36 percent of professionals surveyed by compensation website PayScale believe they are being paid fairly, according to data released in the fall. A second PayScale report, released on Monday, shows why that perception poses a problem for managers. Source: Bloomberg.com Date: Mar 02, 2016 Link: http://www.bloomberg.com/news/articles/2016-03-01/what-the-best-companies-get-right-about-salaries Questions for… Read more »

Description: Fortune’s Andrew Nusca and Erin Griffith discuss. Source: Fortune.com – video report Date: Mar 03, 2016 Link: http://for.tn/1Uzqs0e Questions for discussion: What does the report say about the reasons Zynga is failing? Do you think management can turn things around? What would you advise management do?

Description: Florence Swanson has lived through every American car from the Ford Model T to the Tesla Model S. Now, at 94, she has stepped into what Google hopes will be the automotive future: self-driving vehicles. Source: Bloomberg.com – video report Date: Mar 02, 2016 Link: http://www.bloomberg.com/news/articles/2016-03-02/google-thinks-self-driving-cars-will-be-great-for-stranded-seniors Questions for discussion: Do you think seniors are… Read more »

Description: The use of ad blockers was up substantially on a global basis in 2015 Source: eMarketer.com Date: Mar 03, 2016 Link: http://www.emarketer.com/Article/Ad-Blocking-Growing-Problem-Particularly-Publishers/1013654#sthash.veit3jhQ.dpuf Questions for discussion: How is ad blocking a problem for publishers? How can managers deal with it?

Description: Nope, it’s not Walmart. Abercrombie & Fitch (ANF) scored the lowest on the American Customer Satisfaction Index for the retail industry. The company scored a 65, almost 10 points below the entire sector’s overall score. Source: CNNMoney.com Date: Feb 26, 2016 Link: http://money.cnn.com/2016/02/24/pf/worst-retailers-customer-satisfaction/index.html?iid=ob_article_footer&iid=obnetwork Questions for Discussions: What does this report say about the relationships… Read more »

Description: Oprah Winfrey as the public face of Weight Watchers hasn’t delivered the returns that the firm might have hoped for as it seeks a new digital direction for the future. Source: Diginomica.com Date: Mar 02, 2016 Link: http://diginomica.com/2016/03/02/trimming-the-technology-fat-at-weight-watchers-as-the-oprah-factor-doesnt-kick-in/ Questions for Discussions: What does this report say about the company’s digital strategy? What do you… Read more »

Description: I researched a bit into some of the psychology and underpinnings of the most efficient, most happy team setups. Here’s what I’ve discovered. Source: Hubspot.com Date: Feb 28, 2016 Link: http://blog.hubspot.com/marketing/psychology-of-teams?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email&utm_content=26725498 Questions for Discussions: Summarize the key points presented in this article. Which do you think is most important for managers to follow?

Description: And racing toward becoming a $1 billion brand Source: Fortune.com – video report Date: Feb 27, 2016 Link: http://for.tn/1VJ4WVm Questions for Discussions: How have marketing management decisions helped the firm financially? Who is the target customer? Do you think this market will continue to grow in popularity?