Description: Internet users want websites to be simple and reliable Source: eMarketer.com Date: Dec 02, 2015 Link: http://www.emarketer.com/Article/Easy-Navigation-Speed-Leading-Website-Performance-Attributes/1013293#sthash.x27SP5FQ.dpuf Questions for discussion: Summarize the survey results. Which response item do you think is most important for marketing managers to understand?
Posts Categorized: Management
Barnes & Noble Wants to Become More Than Books
Description: Ron Boire is under pressure to reverse the fortunes of Barnes & Noble, which has been stung by losses at its Nook division. Source: NYTimes.com Date: Dec 03, 2015 Link: http://www.nytimes.com/2015/12/04/business/media/barnes-noble-wants-to-become-more-than-books.html?_r=0 Questions for Discussions: Prepare a SWOT analysis for B&N. Evaluate the recent responses presented by management. Do you think they have helped? What… Read more »
Why Retailers Should Embrace the ‘Omnichannel’
Description: Mitch Roschelle, parnter at PwC, talks supply chain with Fortune’s Leigh Gallagher. Source: Fortune.com – video report Date: Nov 25, 2015 Link: http://for.tn/1IgLmIx Questions for Discussions: What is meant by the term ‘Omnichannel’? Do you think this way of thinking is the future of retailing for firms like Best Buy? What are the advantages… Read more »
The Secret to Great Leadership
Description: Notre Dame’s former head football coach Lou Holtz offers insight on effective team building in a discussion with WSJ’s Jerry Seib at CEO Council. Source: WSJ.com – video report Date: Nov 17, 2015 Link: http://on.wsj.com/1S2eqsV Questions for Discussions: What does Lou Holz have to say about leadership and management activities in general? Do you… Read more »
Episode 416: Why The Price Of Coke Didn’t Change For 70 Years
Description: Prices go up. Occasionally, prices go down. But for 70 years, the price of a bottle of Coca-Cola didn’t change. From 1886 until the late 1950s, a bottle of Coke cost a nickel. Source: NPR.org Date: Nov 19, 2015 Link: http://www.npr.org/sections/money/2015/11/18/456410327/episode-416-why-the-price-of-coke-didnt-change-for-70-years Questions for discussion: Why did Coke keep the 5 cent price for so… Read more »
Mobile App Users Reluctant to Share Location
Description: Even when utility is clear, many choose not to share Source: eMarketer.com Date: Nov 25, 2015 Link: http://www.emarketer.com/Article/Mobile-App-Users-Reluctant-Share-Location/1013276#sthash.G8YdtfGw.dpuf Questions for discussion: Why are mobile users reluctant to share their locations with apps that make use of this information? How should marketers deal with this challenge? Describe a value-addition function for an app that would… Read more »
12 Reasons Entrepreneurs With Type-A Personalities Are Unstoppable
Description: Personalities fit into one of two groups — Type A and Type B — it’s one or the other. Type A’s typically are extremely motivated individuals with lofty goals and the internal fire to go after anything they desire. Type B’s are typically more laid back, lacking the same level of intense self-motivation that… Read more »
How to Turn Inspiration Into Innovation
Description: DARPA Director Arati Prabhakar discusses how large organizations are sometimes uniquely fitted to research and test new ideas, in a conversation with WSJ financial editor Dennis Berman at CEO Council. Source: WSJ.com – video report Date: Nov 17, 2015 Link: http://on.wsj.com/1S2lSEn Questions for Discussions: What does Arati Prabhakar say about innovation and the relationship… Read more »
CEO: Manufacturing Jobs Should Be Celebrated
Description: Snap-On CEO Nick Pinchuk says jobs in manufacturing need to be celebrated and respected as much as CEOs or lawyers in order to grow the middle class. He spoke with WSJ’s Shelby Holliday at CEO Council. Source: WSJ.com – video report Date: Nov 18, 2015 Link: http://on.wsj.com/1S4K1Ks Questions for Discussions: What advice does Nick… Read more »
Why Aren’t Women-Owned Business Growing?
Description: The number of women-owned businesses in the U.S. has increased by nearly 30% over the past six years, but why they aren’t growing financially? SBE Council’s Susan Solovic offers some answers on Lunch Break With Tanya Rivero. Photo: Getty Source: WSJ.com – video report Date: Oct 22, 2015 Link: http://on.wsj.com/1OKUc8L Questions for discussion: Summarize… Read more »
