Description: BUFFALO — Until two weeks ago, Ace Callwood had never set foot in this chilly, postindustrial city, but he committed, sight unseen, to move his fledgling technology business and its four employees here. The lure that drew him was cash: a guaranteed investment of at least $250,000 and a shot at as much as… Read more »
Posts Categorized: Management
Negative Customer Experiences Affect Online Conversion Rates
Description: Brand reputations are also at risk Source: eMarketer.com Date: Nov 6, 2015 Link: http://www.emarketer.com/Article/Negative-Customer-Experiences-Affect-Online-Conversion-Rates/1013203#sthash.TMu8WHC2.dpuf Questions for discussion: What does the report say about negative customer experiences online? What other consequences do you think are related to negative experiences? How can online marketers mitigate these experiences?
Irene Rosenfeld: Women have to raise their hand
Description: The CEO of Mondel?z International gives leadership advice in talk with Fortune’s Susie Gharib. Source: Fortune.com – video report Date: Oct 29, 2015 Link: http://for.tn/1MjsMjU Questions for Discussions: Summarize the advice given to women in business by Irene Rosenfeld. Do you think there is cause to advise male and female executives differently?
How snacking is helping this company thrive in today’s global economy
Description: Irene Rosenfeld, CEO of Mondelez International, sits down with Fortune’s Susie Gharib and discusses how the global trend to snack is helping the food conglomerate. Source: Fortune.com – video report Date: Oct 29, 2015 Link: http://for.tn/1NaLPBU Questions for discussion: How has management at Mondelez responded to global challenges, in terms of “controls”? Why would… Read more »
Thrift store caught making millions off donated clothes
Description: If you’ve been dumping your used clothes into big metal bins thinking they’re going to charity, think again. New York prosecutors forced a for-profit company to cough up a $700,000 settlement for scamming people into thinking their donated clothes were benefiting the needy. Source: CNNMoney.com Date: Oct 30, 2015 Link: http://money.cnn.com/2015/10/29/news/thrift-land-charity-scam-2/index.html?iid=hp-grid-dom Questions for discussion:… Read more »
The dropout club thousands of doctors want to join
Description: The name is telling, but its members will surprise you. The Drop Out Club is an online networking platform that’s helping doctors find careers outside of medicine. Source: CNNMoney.com Date: Oct 30, 2015 Link: http://money.cnn.com/2015/10/30/smallbusiness/dropout-club-for-doctors/index.html?iid=hp-stack-dom Questions for discussion: Is using this site better for an employer than other online career sites like Linked-In? Should… Read more »
Marketers More Optimistic About Data-Driven Revenues
Description: Marketers expand focus on customer acquisition, retention Source: eMarketer.com Date: Oct 30, 2015 Link: http://www.emarketer.com/Article/Marketers-More-Optimistic-About-Data-Driven-Revenues/1013170?ecid=NL1003#sthash.yneBAcDr.dpuf Questions for discussion: What does the report say about managerial response to data-driven marketing? Why do you think this growth is taking place?
Oprah’s Got a New Favorite Thing, Sends Weight Watchers Stock Soaring
Description: Few people have been as public with their struggles over weight and now the billionaire media star is betting big on the program she’s been quietly using for months. Source: NBCNews.com – video report Date: Oct 19, 2015 Link: http://www.nbcnews.com/nightly-news/video/oprah-s-got-a-new-favorite-thing–sends-weight-watchers-stock-soaring-547518531698 Questions for Discussions: Explain the synergy between the Oprah and Weight Watchers brands. How… Read more »
How this CEO is making boardroom diversity a reality
Description: Joyus CEO Sukhinder Singh Cassidy launches the Choose Possibility Project and the Boardlist, to help start the diversity movement in the tech industry. Source: Fortune.com – video report Date: Oct 23, 2015 Link: http://for.tn/1MYbI7W Questions for discussion: Do you think this sort of public information sharing and promotion is a good way to develop… Read more »
How Arby’s successfully embraced Jon Stewarts humor
Description: Fortune’s Beth Kowitt sits down with Arby’s CMO Rob Lynch to discuss how the company successfully turned negative humor into positive marketing. Source: Fortune.com – video report Date: Oct 23, 2015 Link: http://for.tn/1GZzxWB Questions for discussion: How did Arby’s management respond to the situation generated by Jon Stewart? Do you think management responded properly?… Read more »
