Description: When Amazon hired the novelist Ed Park as a senior editor in its New York publishing office in 2011, it seemed an unlikely match. Mr. Park — a member of New York’s literary elite who had worked for the Poetry Foundation, co-founded a literary magazine and edited The Village Voice’s literary supplement — seemed… Read more »
Posts Categorized: Management
How will Tim Cook’s announcement affect Apple?
Description: Fortune’s Andrew Nusca and Phil Wahba discuss the tech giant CEO’s decision to publicly come out as gay. Source: Fortune.com – video report Date: Oct 30, 2014 Link: http://for.tn/1G0ifu8 Questions for Discussions: What do these analysts have to say about Tim Cook’s announcement? Do you agree? How to do think this issue will affect… Read more »
Here’s a way to avoid going to the doctor
Description: Ron Gutman, Founder of HealthTap, discusses how the mobile platform will revolutionize the way people get healthcare. Source: Fortune.com – video report Date: Oct 30, 2014 Link: http://for.tn/13mQbSV Questions for Discussions: What changes to patient management would have to be made for a doctor to operate with this system? Where are the benefits for… Read more »
Tony Robbins, The CEO Whisperer
Description: When no one was looking, Tony Robbins went from infomercial pitchman to C-suite coach. Now captains of industry and finance pay him seven-figures for his wisdom. Here’s what we can learn for free. Source: Fortune.com Date: Oct 30, 2014 Link: http://fortune.com/2014/10/30/tony-robbins-best-advice-executive-coach/ Questions for Discussions: “You want to get someone engaged, you engage,” he exhorts…. Read more »
‘Chevy Guy’ Becomes Part of GM’s Official Marketing Stuff
Description: If anybody is left who hasn’t heard about Chevy Guy—the regional manager whose bumbled presentation of car keys to Madison Bumgarner, the World Series Most Valuable Player, has become a media phenomenon—General Motors (GM) is working on it. The automaker has begun including the Chevy Guy’s accidental catchphrase “and stuff” in its advertising. Source:… Read more »
‘A stick and a carrot at the same time’: Why Costco pays twice the market rate
Description: The business case for Costco’s high wages Source: FinancialPost.com Date: Oct 30, 2014 Link: http://business.financialpost.com/2014/10/30/a-stick-and-a-carrot-at-the-same-time-why-costco-pays-twice-the-market-rate/ Questions for Discussions: What does the report say about the Costco relationship with employees. How important is pay to an employee? Why is the Costco approach being recognized as a model to follow by some but not by all… Read more »
Domino’s recipe for success
Description: Domino’s Pizza is hot again, and we don’t just mean the pies. Customers love it, and investors are eating it up. Source: CNNMoney.com – video report Date: Oct 23, 2014 Link: http://money.cnn.com/video/investing/2014/10/23/dominos-pizza-is-hot-again.cnnmoney/ Questions for Discussions: What has management done to improve financial performance at the firm? How important is online service development for a… Read more »
Watch Mark Zuckerberg speak Chinese
Description: Facebook CEO Mark Zuckerberg surprised a university crowd in Beijing by speaking and answering questions in Mandarin. Source: CNNMoney.com – video report Date: Oct 23, 2014 Link: http://money.cnn.com/video/news/2014/10/23/mark-zuckerberg-speaks-chinese.cnnmoney/ Questions for Discussions: What impact do you think Mark Zukerberg’s presentation had on his audience and the management at FaceBook? Describe his leadership style as illustrated… Read more »
Why cyber security is more than an IT issue
Description: Fortune’s Nina Easton discusses how companies should manage a cyber security breach. Source: Fortune.com – video report Date: Oct 24, 2014 Link: http://for.tn/1xhFf1C Questions for Discussions: What does this report say about the issues surrounding cyber security? Do you think the panel members believed it was under control at their respective firms?
YouTube Content Creator Channels Help Marketers Get in on the Right Action
Description: US YouTube revenues to rise 39.2% this year to $1.13 billion Source: eMarketer.com Date: Oct 20, 2014 Link: http://www.emarketer.com/Article/YouTube-Content-Creator-Channels-Help-Marketers-on-Right-Action/1011321/11#sthash.mC0xkzzQ.dpuf Questions for Discussions: What does this report say to managers about using YouTube to reach targeted audiences? Do you think the shift to online advertising is superior to regular televised distribution? What entrepreneurial opportunities are… Read more »
