Description: As digital devices take an increasingly prominent place in the lives of US consumers, media use is becoming characterized not by the influence of any single device or platform, but by the simultaneous use of multiple ones. Source: eMarketer.com Date: Oct 06, 2014 Link: http://www.emarketer.com/Article/Second-Screening-During-TV-TimeIts-Not-What-You-Think/1011256#sthash.Tp5UVGeG.dpuf Questions for Discussions: What are the competing threats to… Read more »
Posts Categorized: Management
When your news site knows your pant size
Description: Thrillist founder Ben Lerer explains how he turned his media company into one that also sells products directly to its readers. Source: CNNMoney.com – video report Date: Oct 03, 2014 Link: http://money.cnn.com/video/technology/2014/10/03/ben-lerer-content-commerce.cnnmoney/ Questions for Discussions: Describe this business model. Develop a strategy for another product category such as electronics.
This company is protecting the NFL & NBA
Description: Founded in a basement in 1980, McDavid is now one of the largest manufacturers of protective athletic equipment in the world. Source: CNNMoney.com – video report Date: Oct 03, 2014 Link: http://money.cnn.com/video/technology/2014/10/03/meet-the-company-protecting-the-worlds-best-athletes.cnnmoney/ Questions for Discussions: Who is the target customer for these products? Would you contract with any single player or team to publicize… Read more »
How to Improve Strategic Partnerships (It’s Important)
Description: Strategic alliances are more critical than ever before, according to research released in September 2014 by the CMO Council and BPI Network. Source: eMarketer.com Date: Oct 01, 2014 Link: http://www.emarketer.com/Article/How-Improve-Strategic-Partnerships-Its-Important/1011244#sthash.xtxlNA1X.dpuf Questions for Discussions: Why are strategic partnerships so important, according to the article? Are you surprised by the research data?
What Should a Liberated PayPal Do? Become a Bank and Go to War With Apple
Description: PayPal’s break from EBay (EBAY) is all about buzzwords: eliminating dis-synergies, applying strategic focus, and seizing the moment. But what does that even mean? Source: Businessweek.com Date: Oct 02, 2014 Link: http://www.businessweek.com/articles/2014-10-02/ex-paypal-execs-ideas-for-its-future-war-with-apple-become-bank#r=hp-ls Questions for Discussions: What strategic direction is PayPal considering, according to the article? Do you agree with this line of thinking? Should… Read more »
A Secret of Uber’s Success: Struggling Workers
Description: Whether or not you know the term “on-demand economy,” if you’ve used a smartphone application to summon a driver or a delivery person to get you some food then you know what it is — a hassle free way to find workers when you need them for a pretty low price. Source: Bloomberg.com Date:… Read more »
BlackBerry Passport: Hip to be square
Description: BlackBerry hopes to woo back former business customers with its new Passport smartphone, which has a square-shaped touchscreen. Source: CNNMoney.com – video report Date: Sep 25, 2014 Link: http://money.cnn.com/video/technology/2014/09/25/blackberry-passport-smartphone.cnnmoney/ Questions for Discussions: Who is the target market for the Passport model? Use SWOT analysis to analyze the current situation at BlackBerry. Do you think… Read more »
Motivating Employees Has Everything To Do With Giving Them Feelings Of Ownership
Description: We’ve all dealt with employees who were great at their jobs, and with employees who couldn’t have cared less. To maintain a competitive advantage in today’s fast-paced world, organizations need to motivate and engage all their employees. Source: Forbes.com Date: Sep 25, 2014 Link: http://www.forbes.com/sites/datafreaks/2014/09/25/motivating-employees-has-almost-nothing-to-do-with-their-attitude-and-almost-everything-to-do-with-feelings-of-ownership/ Questions for Discussions: Summarize the key points presented in… Read more »
How SNL Became the Most Successful Comedy Show Ever
Description: There’s a fun game I like to play called “Spot the Saturday Night Live Alum.” It’s a simple game, usually played when I’m watching a TV show or movie and suddenly think, “Was Billy Murray on Saturday Night Live or was he just friends with everyone who was?” (Answer: Of course he was. It’s… Read more »
Rothschild Makes Comeback With London Cab App to Rival Uber
Description: Nathaniel Rothschild, whose ancestor helped bankroll Britain’s war against Napoleonic France 200 years ago, is backing London cabbies in their battle against Uber Technologies Inc. Source: Bloomberg.com Date: Sep 25, 2014 Link: http://www.bloomberg.com/news/2014-09-25/rothschild-makes-comeback-with-london-cab-app-to-rival-uber-1-.html Questions for Discussions: How will this system compete against Uber and regular taxi services? Do you think it can find a… Read more »
