Inside Facebook

Posted by & filed under International Business, Management, Organizational Behavior.

Description: On a Friday morning not long ago, Mark Zuckerberg gathered his troops for a much-anticipated all-hands meeting at Facebook’s brand-new headquarters. It was billed as a not-to-be-missed event. Employees who were traveling were encouraged to return to the mother ship, and those in New York, Dublin, Hyderabad, and other satellite offices were told to… Read more »

Disney bets big on Avengers and wins

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Description: Disney CEO Bob Iger says a growing number of silver screens across the globe is helping drive the success of ‘The Avengers.’ Source: CNNMoney.com – video report Date: May 09, 2012 Link: http://money.cnn.com/video/news/2012/05/09/n-co-avengers-iger.cnnmoney/ Questions for Discussion: What are the reasons for the success of this film and the company as a whole? How are… Read more »

Main Street’s uneven recovery

Posted by & filed under Management, Organizational Behavior.

Description: For some small business owners in Sayville, New York, Main Street feels like a “ghost town.” Source: CNNMoney.com – video report Date: May 11, 2012 Link: http://money.cnn.com/video/news/2012/05/10/n-making-it-on-main-street.cnnmoney/ Questions for Discussion: What does this report have to say about economic recovery on Main Street? How important is small business managerment to explaining why some businesses… Read more »

Integrated Marketing: If You Knew It, You’d Do It

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  Description: If it ain’t broke, don’t fix it, is such a cliché that it has spawned its own cliché: If it ain’t broke, break it. Unfortunately, that’s just what many companies do unwittingly to their branding programs, playing into the hands of public enemy No. 1 in today’s marketing environment: fragmentation. Source: Busineweek.com Date:… Read more »

J.P. Morgan shares slump after $2 bln trading loss

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Description:  Bank’s loss is embarrassment for CEO, fodder for regulators Source: Marketwatch.com Date: May 11, 2012 Link: http://www.marketwatch.com/story/jp-morgan-shares-slump-after-2b-trading-loss-2012-05-11?siteid=nwtwk  Questions for Discussions: Summarize the reasons for the loss. What do you believe this event will mean for the company, management, and regulators?    

Toyota RAV4 EV: Will anyone buy it?

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Description:   For anyone arguing recently that electric cars don’t stand a chance in the U.S. mass market, I would have offered one end-all example: the battery-powered Ford Focus at $40,000. Source: Marketwatch.com Date: May 11, 2012 Link: http://www.marketwatch.com/story/toyota-rav4-ev-will-anyone-buy-it-2012-05-11  Questions for Discussions: Who do you think is the likely customer for this product? Is there a… Read more »

Why Delta is buying an oil refinery

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Description: Delta Air Lines tries to take out the middle man by purchasing a Pennsylvania oil refinery, but it could prove to be a risky investment. Source: CNNMoney.com – video report Date: May 01, 2012 Link: http://money.cnn.com/video/news/2012/05/01/n-delta-oil-refinery.cnnmoney/ Questions for Discussion: Why did Delta management do this? What are the risks? Do you think it was… Read more »

Rattner: General Motors is undervalued

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Description: Steven Rattner, former ‘auto czar’ for the Treasury Dept., says the government should hold its GM stake until the stock rises further. Source: CNNMoney.com – video report Date: May 02, 2012 Link: http://money.cnn.com/video/markets/2012/05/01/mkts-rattner-gm-government.cnnmoney/ Questions for Discussion: What is the basis for this evaluation of GM? Do you agree with this assessment? How will a… Read more »

Groupon, the Deal That Keeps Getting Cheaper

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Description: Is Groupon (GRPN) too good of a deal to be true? Source: Busineweek.com Date: May 01, 2012 Link: http://www.businessweek.com/articles/2012-05-01/groupon-the-deal-that-keeps-getting-cheaper Questions for Discussions: Summarize the views expressed in this report. Why has the stock value fallen? What new strategies would you recommend to managers?  

The ‘Smartphone Class’: Always On, Always Consuming Content

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Description: Consuming content in frequent, small portions means more touchpoints for marketers Source: eMarketer.com Date: May 02, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4 Questions for Discussions: Summarize behaviors of smart phone users. Do you think these behaviors will become common across all users? How should business strategists who distribute mobile content deal with this research?