Description: The ads resemble a highlight reel from a Nicholas Sparks movie: Couples twirl, cuddle, and walk hand in hand through golden fields. “Sometimes we wait for God to make the next move, when God is saying, ‘It’s your time to act,’?” the kind-sounding narrator says. “The next move is yours.” Finally, the trademarked slogan:… Read more »
Posts Tagged: International Business Issues
Classic Toys Redesigned to Traverse Generations
Description: To Hasbro, no one is too young or too old to play with a Transformers robot, watch a Transformers television show or play a Transformers video game. Source: NYTimes.com Date: Mar 01, 2013 Link: http://www.nytimes.com/2013/03/02/business/hasbro-expands-transformers-brand-into-new-media.html?ref=business&_r=0 Questions for Discussions: Describe the strategic planning at Hasbro. Do you think it is a good way to grow… Read more »
CEO to France: ‘How Stupid Do You Think We Are?’
Description: The CEO of U.S. tire maker Titan International delivered a blistering critique of French working habits, writing to France’s industry minister that his company would be “stupid” to take over a Goodyear factory in France. WSJ’s Grainne McCarthy joins The News Hub to discuss the potential fallout for President Hollande’s labor-reform plans. Photo: AP…. Read more »
Steady Gains for Mobile Paid Search
Description: Nearly one in four paid clicks came from a mobile device in Q4 Source: eMarketer.com Date: Feb 22, 2013 Link: http://www.emarketer.com/Article/Steady-Gains-Mobile-Paid-Search/1009686#EqlIRUBFwRKOmTZo.99 Questions for Discussions: What does this report say about the growth of mobile search advertising? How will marketing operations be expected to change as this trend grows?
Women Who Run Tech Startups Are Catching Up
Description: Women-led private technology companies are more capital-efficient, achieve 35 percent higher return on investment, and, when venture-backed, bring in 12 percent higher revenue than male-owned tech companies. That’s according to new research presented at a recent conference in San Francisco organized by Women 2.0, a media company devoted to women founders in the tech… Read more »
Why Women in Hollywood Can’t Get Film Financing
Description: At last month’s Sundance Film Festival in Park City, Utah, some film financiers met for nachos at the Wasatch Brew Pub to toast their comedy, Ass Backwards—a Dumb and Dumber-esque tale of two women who enter a beauty pageant. Dori Sperko, who’d been dabbling in Hollywood funding since selling her Florida-based payroll services company… Read more »
Nike’s long list of tainted sponsorships
Description: Olympian Oscar Pistorius, now an alleged murderer, is the latest in a string of Nike athletes to fall from grace. Source: CNNMoney.com – video report Date: Feb 15, 2013 Link: http://money.cnn.com/video/news/2013/02/14/n-nike-oscar-pistorius-sponsorship-homicide-shooting.cnnmoney/ Questions for Discussions: How should management at firms like Nike handle sponsorship scandals? Do you believe that the publicity generated by scandals actually… Read more »
Lose your gloves? There’s an app for that
Description: Tech is fashion’s latest accessory on designer Asher Levine’s smartphone connected clothing. Source: CNNMoney.com – video report Date: Feb 15, 2013 Link: http://money.cnn.com/video/technology/2013/02/15/t-gps-clothes.cnnmoney/ Questions for Discussions: What are the new product possibilities for this technology in the fashion and other industries? Why are partnerships with other firms the better way to bring this technology… Read more »
The rise of the sharing economy
Description: U.S. car sharing company, Zipcar, is latching on to a growing trend that sees consumers opting to borrow, rent or share items like automobiles, clothes, their homes and even vacuum cleaners instead of buying them outright. The so-called “sharing economy” has evolved as digital technologies have reduced the cost of finding people to share… Read more »
Florists now dread Valentine’s Day
Description: Some flower shop owners hate Valentine’s Day, losing money on big orders that flow in from big e-commerce groups like FTD, 1-800-Flowers and Teleflora. Source: CNNMoney.com Date: Feb 14, 2013 Link: http://money.cnn.com/2013/02/14/smallbusiness/order-flowers/index.html?iid=SF_SB_Lead Questions for Discussions: Describe the working relationship between small business shops and e-commerce marketers that feed them orders. How can small business… Read more »