Description: Advertising revenues are key to the existence of much digital video content. Still, if there are too many ads playing, users will stop watching the video altogether, according to December 2015 research. Source: eMarketer.com Date: Jan 04, 2016 Link: http://www.emarketer.com/Article/Why-Internet-Users-Abandon-Digital-Videos/1013415#sthash.2WKXQQtB.dpuf Questions for discussion: What does this report say about consumer behavior with respect to… Read more »
Posts By: Brahm Canzer
General Motors invests $500 million in Lyft, plans self-driving cars
Description: General Motors Co. is betting $500 million that ride-hailing services such as Lyft Inc. will be crucial to the future of autonomous vehicles. Source: Marketwatch.com Date: Jan 04, 2016 Link: http://www.marketwatch.com/story/general-motors-invests-500-million-in-lyft-plans-self-driving-cars-2016-01-04?dist=lcountdown Questions for Discussions: What does the article suggest is the reason for GM management’s decision? Do you think this strategy makes sense for… Read more »
Spotify Could Face a $150 Million Lawsuit
Description: Spotify could face a $150 million lawsuit over claims of unpaid royalties Source: Fortune.com – video report Date: Dec 30, 2015 Link: http://for.tn/1mpBmbc Questions for Discussions: What are the issues in this case? Do you think that manament has adequately prepared for this problem? Do you think this case will impact the company or… Read more »
Chipotle shares have plunged and it’s the butt of jokes – can it recover in 2016?
Description: Chipotle is having a no good, very bad year. Source: CNNMoney.com – video report Date: Dec 29, 2015 Link: http://money.cnn.com/2015/12/29/news/companies/chipotle-e-coli-outbreak-outlook/index.html Questions for Discussions: Summarize the managerial issues facing the firm. How should the firm respond?
Online Surge Means Many Not-So-Happy Returns for Retailers
Description: A surge in online sales this holiday season is boosting expenses for some retailers as more shoppers return merchandise purchased with the click of a mouse. Source: Bloomberg.com Date: Dec 28, 2015 Link: http://www.bloomberg.com/news/articles/2015-12-29/online-surge-leads-to-many-not-so-happy-returns-for-retailers Questions for discussion: Summarize the issues related to online sales. How can merchants mitigate the financial costs?
Online Still Primary Channel Used to Book Travel Accommodations
Description: Mobile booking of travel services is growing and US mobile travel sales are slowly gaining on desktop sales. Still, online is the primary channel digital travelers worldwide use to book accommodations. Source: eMarketer.com Date: Dec 30, 2015 Link: http://www.emarketer.com/Article/Online-Still-Primary-Channel-Used-Book-Travel-Accommodations/1013404#sthash.Ytgu2NPT.dpuf Questions for discussion: Why do you think the trend is growing? How should managers in… Read more »
Paper Lions: Why Hyperlocal Newsweeklies Are Making A Quiet Comeback
Description: On the corner of Oakland and Asheville in Hendersonville, N.C.–behind a used-cardealership where banged-up late-model sedans sport “AS IS” stickers and sub-$4,000 price tags–sits an 812-square-foot trailer that houses what just might be the future of local print journalism. Source: Forbes.com Date: Dec 29, 2015 Link: http://www.forbes.com/sites/zackomalleygreenburg/2015/12/09/paper-lions-why-hyperlocal-newsweeklies-are-making-a-quiet-comeback/ Questions for Discussions: What does the article… Read more »
The Obvious Sales Driver too Many Companies Miss
Description: Hootsuite CEO Ryan Holmes explains. Source: Fortune.com – video report Date: Dec 09, 2015 Link: http://for.tn/1U43kVq Questions for Discussions: What is Hootsuite all about? What does the interview tell you about product development being related to the “mother of invention”?
Diagnosing Theranos
Description: It couldn’t have been easy for Elizabeth Holmes, CEO & founder of the controversial blood test company Theranos, to prepare for an interview with Matt Herper at the Forbes Healthcare Summit. Source: Forbes.com – video report Date: Dec 05, 2015 Link: http://www.forbes.com/sites/stephenbrozak/2015/12/05/diagnosing-theranos/ Questions for Discussions: Summarize the managerial issues facing the firm. How should Elizabeth… Read more »
VW Says Emissions Cheating Was Not a One-Time Error
Description: The chairman of Volkswagen said on Thursday that the decision by employees to cheat on emissions tests was made more than a decade ago, after they realized they could not meet United States clean air standards legally. Source: NYTimes.com – video report Date: Dec 10, 2015 Link: http://www.nytimes.com/2015/12/11/business/international/vw-emissions-scandal.html?ref=business Questions for discussion: What does VW… Read more »
