Description: Swift’s success is an anomaly in an ailing industry that’s been in decline since 2000. Source: Businessweek.com Date: Nov 12, 2014 Link: http://www.businessweek.com/articles/2014-11-12/taylor-swift-and-big-machine-are-the-music-industry Questions for Discussions: Summarize the marketing strategy Taylor Swift is applying so successfully. Why do you think she is she succeeding in a threatened industry? How is she demonstrating leadership and… Read more »
Posts By: Brahm Canzer
How the soda industry met its match in one of America’s most liberal cities
Description: On Tuesday, despite a furious and well-financed opposition campaign by the beverage industry, Berkeley became the first city in the country to pass a tax on sugary drinks. Source: WashingtonPost.com Date: Nov 07, 2014 Link: http://www.washingtonpost.com/blogs/wonkblog/wp/2014/11/06/how-the-soda-industry-met-its-match-in-one-of-americas-most-liberal-cities/ Questions for Discussions: Do you think sodas should be taxed as a means to reduce consumption? What do… Read more »
Lyft sues ex-exec for allegedly taking secret docs to Uber
Description: Lyft is suing its former COO and Uber’s new VP of International Growth, Travis VanderZanden for stealing sensitive documents from the company. Source: Fortune.com – video report Date: Nov 06, 2014 Link: http://for.tn/1vQ4Ah2 Questions for Discussions: How can companies maintain control of strategic planning information when executives leave? Do you think this is an… Read more »
Nike breaks ties with Minnesota Viking Adrian Peterson
Description: Nike dropped Minnesota Vikings star running back Adrian Peterson from his contract Tuesday just days after Peterson submitted a no-contest plea for misdemeanor reckless assault. Source: Fortune.com – video report Date: Nov 07, 2014 Link: http://for.tn/1u6OC5o Questions for Discussions: What are the ethical and social responsibility issues involved in these celebrity endorsement cases? What… Read more »
The Changing Paradigm Of Sports Multimedia Rights Led By Rockbridge Sports
Description: There is an arms race in college sports. Those schools with the most money have the best chance of building the best stadiums and facilities and recruiting the best athletes. That means schools are looking to maximize revenue from their sports programs. Source: Forbes.com – video report Date: Nov 07, 2014 Link: http://www.forbes.com/sites/mikeozanian/2014/11/07/the-changing-paradigm-of-sports-multimedia-rights-led-by-rockbridge-sports/ Questions… Read more »
3,000 Entrepreneurs Say Luck Has Little to Do With Their Success
Description: Ask entrepreneurs how they built their businesses and they’ll likely credit talent and hard work. Luck is at the bottom of the list. In a scholarly survey that had 3,000 Swiss entrepreneurs rank the relative importance of six components of success, 78 percent put luck last. Source: Businessweek.com Date: Nov 07, 2014 Link: http://www.businessweek.com/articles/2014-11-07/entrepreneurs-say-luck-has-little-to-do-with-their-success#r=nav-r-story… Read more »
Prominent Editor’s Exit Is Setback for Amazon Publishing Unit
Description: When Amazon hired the novelist Ed Park as a senior editor in its New York publishing office in 2011, it seemed an unlikely match. Mr. Park — a member of New York’s literary elite who had worked for the Poetry Foundation, co-founded a literary magazine and edited The Village Voice’s literary supplement — seemed… Read more »
How will Tim Cook’s announcement affect Apple?
Description: Fortune’s Andrew Nusca and Phil Wahba discuss the tech giant CEO’s decision to publicly come out as gay. Source: Fortune.com – video report Date: Oct 30, 2014 Link: http://for.tn/1G0ifu8 Questions for Discussions: What do these analysts have to say about Tim Cook’s announcement? Do you agree? How to do think this issue will affect… Read more »
Here’s a way to avoid going to the doctor
Description: Ron Gutman, Founder of HealthTap, discusses how the mobile platform will revolutionize the way people get healthcare. Source: Fortune.com – video report Date: Oct 30, 2014 Link: http://for.tn/13mQbSV Questions for Discussions: What changes to patient management would have to be made for a doctor to operate with this system? Where are the benefits for… Read more »
Tony Robbins, The CEO Whisperer
Description: When no one was looking, Tony Robbins went from infomercial pitchman to C-suite coach. Now captains of industry and finance pay him seven-figures for his wisdom. Here’s what we can learn for free. Source: Fortune.com Date: Oct 30, 2014 Link: http://fortune.com/2014/10/30/tony-robbins-best-advice-executive-coach/ Questions for Discussions: “You want to get someone engaged, you engage,” he exhorts…. Read more »
