Description: Content marketing remains an area of rampant expansion. Survey after survey suggests continued investment in coming years, with a majority of respondents indicating regular annual spending increases, according to a new eMarketer report, “B2B Content Marketing: Finding Satisfaction Beyond the Lead.” Source: eMarketer.com Date: Sep 05, 2014 Link: http://www.emarketer.com/Article/Why-Your-B2B-Content-Marketing-May-Not-Working/1011174/3 Questions for Discussions: What does… Read more »
Posts By: Brahm Canzer
Have We Reached Peak Burger?
Description: For most of its history, the fast-food business in the U.S. has been characterized by rapid and dependable growth. Source: Businessweek.com Date: Sep 04, 2014 Link: http://www.businessweek.com/articles/2014-09-04/fast-food-chains-growth-in-u-dot-s-dot-may-have-peaked#r=hpt-tout Questions for Discussions: What does the article say about the trends in the industry? Do you agree? How should management respond?
Meet the guy with 5 million LP records
Description: Meet Zero Freitas, a Brazilian millionaire and avid vinyl collector who has amassed over 5 million unwanted LPs over the years … more than anyone else in the world. Source: CNNMoney.com – video report Date: August 29, 2014 Link: http://money.cnn.com/video/news/2014/08/29/brazil-largest-vinyl-record-collection-sao-paulo.cnnmoney/ Questions for Discussions: How well does Zero Freitas match the traditional profile of an… Read more »
Russia closes flagship Moscow McDonald’s
Description: The first McDonald’s in the former Soviet Union was a symbol of capitalism. Now the Moscow location is closed for ‘sanitary violations’ but many think the shutdown is politically motivated. Source: CNNMoney.com – video report Date: Aug 21, 2014 Link: http://money.cnn.com/video/news/2014/08/21/russia-mcdonalds-moscow-closed.cnnmoney/ Questions for Discussions: Summarize the potential problems facing global operating companies like McDonalds…. Read more »
Want to Go From MBA to CEO? Executives Will Need These Skills in 2039
Description: Good news for today’s MBA grads: The share of large company chief executives with graduate business degrees has grown nearly 50 percent in the past 10 years. But don’t start decorating your corner office yet. There’s a lot to learn before you’re ready to take the CEO chair. Source: Businessweek.com Date: August 29, 2014 Link:… Read more »
How asking for help actually helps you
Description: You might think it makes you look weak or not smart enough, but the most successful people rely on others to do their jobs better. Source: Fortune.com Date: August 28, 2014 Link: http://fortune.com/2014/08/28/how-asking-for-help-actually-helps-you/ Questions for Discussions: What advice is suggested in this article? Do you agree with this assessment?
Ashley Madison, dating website for married people, sues South Korea after being blocked
Description: A dating website for married people seeking affairs is suing the government of South Korea after being blocked in that country over what it says are false allegations of illegal activity. Source: FinancialPost.com Date: Aug 28, 2014 Link: http://business.financialpost.com/2014/08/28/ashley-madison-dating-website-for-married-people-sues-south-korea-after-being-blocked/ Questions for Discussions: What are the ethical and social responsibility issues associated with this social… Read more »
Lady Legos make their professional debut
Description: Lego debuts a set of professional women characters after receiving criticism from a 7-year-old for gender bias. Source: CNNMoney.com – video report Date: Aug 22, 2014 Link: http://money.cnn.com/video/news/2014/08/19/professional-women-legos.cnnmoney/index.html Questions for Discussions: Why do you think it took this long for Lego management to introduce modern role models for girls? What other strategic changes might… Read more »
Will to work: Can this hiring model eradicate poverty?
Description: Samasource Founder and CEO Leila Janah discusses how impact sourcing employs women and young people from impoverished communities over the internet and the “Microwork Model.” She speaks on “Bloomberg West.” (Source: Bloomberg) Source: Bloomberg.com – video report Date: August 22, 2014 Link: http://www.bloomberg.com/video/samasource-outsourcing-tech-work-to-low-income-communities-u5P0e_hvRJ~M5X~ozYo7iQ.html Questions for Discussions: Describe the model? What are the limitations for… Read more »
Why Companies Don’t Train Workers Anymore
Description: Yesterday my colleague, Matthew Philips, raised an interesting question about the skill gap, pointing to new research that claims the problem is not that workers are unqualified, but that companies’ expectations have changed: They are no longer investing resources in training their staff. Source: Businessweek.com Date: August 22, 2014 Link: http://www.businessweek.com/articles/2014-08-22/is-on-the-job-training-still-worth-it-for-companies#r=most%20popular Questions for Discussions:… Read more »
